Andrew: Why don’t we talk about testimonials or reviews? What is a good strategy for this and how to get them? What is the whole process and idea behind them?
Jonathan: I know this is something most people hate doing, or scared of doing. Would you say it is probably because they are looking at it wrong, approaching it wrong?
Andrew: Yeah, definitely. That’s what I tell our clients. Exactly, like you said, the response we get when we ask our clients to do this and get reviews and testimonials from their own clients, they all see the value in it, but their first reaction is always, “Oh, I hate doing that. I don’t want to bother my clients.” [inaudible 00:52]. But it’s very important. You have got to do it. If you think it’s going to be difficult or hard, you are looking at it the wrong way.
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